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Friday, March 19, 2010

I'm Lovin' It

So, I think last year we reached the point of the Lent blog where I spouted on about my love of March Madness and how it's such a pure sporting endeavor and a chance for actual merit to shine through in do-or-die situations and you get to see fairly young kids be kids and cry in joy and in disappointment in pretty rapid fashion, no? And that maybe I spent days reiterating how it's soooo great and compelling and engrossing and I love it and it improves my work day, and possibly my work performance, because I'm so jazzed and alert? Well, after Wake's win last night, I woke up today walking on sunshine. It was like waking up and remembering, yeah. That DID happen. That was awesome. Still is. All day today I had a little Wake beneath my wings.

Today I enjoyed the refreshing (literally re-newing their accuracy, not refreshing like ice cold Coca-Cola) banner headlines of game scores all day at work. Cornell? Cornell? Are you kidding me? Cornell???

THAT is fantastic. Go Big Red. If not now, when? And it is within this spirit that I look forward to tomorrow's Wake vs. Kentucky matchup with something that's not quite optimism, but something similar. There's something a little bit extra - like a faith in magical realism as being possible. A pre-emptive suspension of disbelief? I pass this on through good vibrations to the Demon Deacons who are, I'm sure, nestled all snug in their beds, while visions of Cinderella teams dance in their heads.

Things I don't like - the tainting of the tournament by crappy refs' crappy calls. I only saw the last 1:03 of the Robert Morris vs. Nova game, but apparently they'd been jobbed resolutely in the time leading up to that final minute. And today, as I watched New Mexico State battle Michigan State and a very cheap, nearly never called unless it's blatant like a fourth-grader does in pee-wee leagues in a bout of over-excitement infraction was called - lane violation on a CRUCIAL foul shot, I thought MAN. Not you NCAA. Don't make me question this whole thing.
Don't cheat for the franchise teams. Not good. Not cool. Not right!

Anyway. March Madness, to reiterate, when done fairly, is awesome. It makes me giddy.

And back to today's title - I'm Lovin' It.

McDonald's, not to call bullshit here, but whaaaa? There are several billboards in the Los Angeles area near McDonalds locations that advertise mini meals. I think they're $2.99. But the meal pictured is a drink, a bag of fries, and a double cheeseburger. How is that mini? That's more than a happy meal! And it's 2 patties 2 cheese slices, right? So, all that's missing is some special sauce, lettuce, and sesame seeds in the requirements to comprise a Big Mac. How is that mini? It's not! And I am all for American's taking some inventory of themselves before eating McDonalds all the time. I don't think you should go away entirely as I need your goods and services when I am hungover, traveling, in need of coffee, really craving a cheeseburger with the chopped onions and pickle combo, or like, in need of a salt lick that would come from your french fries or any other product available. Ahhh the breakfast sandwiches too. Good. I don't think you should bear all the blame for our obesity. I get it. We're eating your stuff. That's us.
But "mini?" Don't you think that's taking a few liberties with the whole power of words? That's a bit like calling a Suburban a Mini (like a Mini Cooper) just because it's not a Hummer. A stretch Mickey D's.

Another stretch that I actually would like to see the ad agency brainstorming notes to learn the answer - there's a commercial that airs during the basketball coverage that shows a woman knowing the value of a dollar throughout her lifetime. She starts tiny - buying a fish for a dollar. Then she's a hot teen - she buys sunglasses for a dollar. Then she's a savvy moneysaver who also enjoys food - she's buying things on the McDonald's dollar menu. That's a value. But I swear that there's a shot of the Filet O' Fish. Maybe not? But I think there is. Which made me think - wait, is your pet fish in that sandwich you just ate? Because at the end of the commercial she leaves McDonald's totally content with her valuable meal selection, and puts on those bargain shades in the sun. But my question was - wait, where's the fish? Then I thought...oh. Filet O'ed.

Is it a filet o' fish? If so, do they use a fish as the 1st purchase on purpose to get you thinking about the filet o' fish?
Is the ad campaign in your brain?

Well, before I'm accused of being a McDonald's conspiracy theorist, let me share some great seasonal story time with you. This actually got me!

Bah da da da dahhhh I'm Lovin' It

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